Sunday, June 19, 2005

The day the newspaper dies

No, that's too much of the headlines. That's not impossible. Com'n, no way.

And now the news in detail.

One-fifth of Web users prefer online news - Nielsen

SAN FRANCISCO (Reuters) - Nearly one-fifth of Web users who read newspapers now prefer online to offline editions, according to a new study from Internet audience measurement company Nielsen//NetRatings.

The first-time study from Nielsen//NetRatings found that 21 percent of those Web users now primarily use online versions of newspapers, while 72 percent still read print editions.

...

U.S. newspaper circulation has been falling as audiences increasingly turn to the Internet for news -- both on newspaper-run sites and through companies such as Yahoo Inc. (Nasdaq:YHOO - news) and Google Inc., which display news gathered from various sources.


That day is coming slowly but surely. But no the printed papers will never die, but the mixture will change, for good.

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